HYPESTANCE BRAND DEVELOPMENT

The development of brand identity for Hypestance, a Miami-based automotive lifestyle brand, entailed meticulous crafting of each element and touchpoint right from the foundation. This encompassed various aspects such as brand identity and design system, numerous apparel designs, hundreds of stickers, an array of lifestyle products, event booth design, in-store elements like signage and essential commerce items, the e-commerce site, and the ongoing management of the brand's social media presence, including content creation and posting.