Hypestance Brand Development

Brand identity development for the Miami based automotive lifestyle brand Hypestance involved thoughtful development of every element and touchpoint from the ground up. This includes, but is not limited to, brand identity and design system, dozens of apparel designs, hundreds of stickers, an arsenal of lifestyle products, event booth design, in-store elements like signage and commerce essentials, e-commerce site, as well as all of the brand's social media identity and posts.

A woman with blonde hair standing in front of a colorful, neon-lit background with palm trees, wearing a black T-shirt with a graphic of a roaring tiger head and headphones. Overlaid is the word 'Hype' in large white cursive text. At the bottom, a black banner with white text reads, 'An automotive enthusiast brand for those who build and love hype cars.'
Composite image featuring a man in sunglasses and a black T-shirt with a graphic design, a red sports car on a highway at sunset, a red tent with white geometric patterns, red promotional flags with white text, and a laptop displaying a website with automotive images.
Design template with logo options for 'Hype Stance' in script style, color palette with CMYK, RGB, HEX codes, and font examples including Arial, Futura, and Helvetica.
Top image shows a smartphone displaying a limited edition red T-shirt with graphics, placed on a black textured surface. Bottom left image features a red shopping bag with black handles and the word 'Hypestance' in white, set against a red background. Bottom right image displays a set of business cards and a white card with contact information, all with the 'Hypestance' logo in white on a red background, with red geometric lines on a white background.
A man standing with his back to the camera in front of a black sports car inside a dimly lit garage. The person wears a hoodie with a graphic saying "Unleash the Beast." The lower part of the image shows a close-up of a red and white label reading "Hype Stance" on clothing and a person leaning against a silver sports car with a red strip on the tire.
Collage of four colorful cartoon-style posters of characters inspired by Ghostbusters, each with a different background color and character design.
Collection of nine black and white digital stickers with various designs and themes, including a man with a hammer, a piggy bank with money, a cartoon pig, a woman with a serious expression, a skull with a helmet, a woman with an eye patch, a car with a monster, a skull with sunglasses, and a gas can with a chainsaw.
Three people in urban and street settings, with cars and graffiti backgrounds. The top man smiles, wears a blue T-shirt with artwork, and stands near a sports car. The woman on the bottom left has long hair, holds a turbocharger, and wears a pink T-shirt with a cartoon character. The man on the bottom right wears sunglasses, smokes, and stands in front of graffiti art, holding a vape.
Autographed photo of a woman with wavy brown hair and makeup, sitting inside a car. Four cartoon ornaments hanging from the top display stylized automotive-themed designs: a steam cloud with a face labeled 'Air Out,' a spark plug with glasses labeled 'Drive Steff,' a winged tire with an angel halo labeled 'Slay Tires,' and a mouth with a purple marker labeled 'Lunacy.' A red circular sticker on the photo reads 'Hype Stance, Build Cars That Inspire, www.hypestance.com.'
A person standing in a city at night looking at their phone, a black sports car with wide tires and a large rear wing parked on the street, three smartphones displaying Instagram posts related to cars and racing, and promotional text for Hypestance on a red background.
A man with tattoos on his arm is applying a sticker to a red car with graffiti-style artwork. The SUV is parked outdoors during sunset.